I've been telling women what to wear for years. Not in a bossy way, more like the friend who texts you a link at 11pm and says this is the one, trust me. That's basically how my whole Instagram happened. The links, the try-ons, the "not gatekeeping" captions.
But there was always a catch. I'd find something I actually loved, the kind of piece you reach for on a random Tuesday, and it would sell out or get discontinued. I was pointing you toward other people's work and just hoping it held up.
So Chloe & Emma is me finally doing something about that.
It's named for my daughters. Chloe is nine, Emma is fifteen, and they've been borrowing my jewelry since before they could ask permission. My sister Monse runs the actual operation, she's the one who makes sure the pieces show up, the site works, and none of this stays a nice idea in my notes app.
The First Edit is jewelry only, on purpose. Earrings, necklaces, bracelets, rings. Everything in it is something I searched for, tried on, and couldn't stop thinking about.
There's more coming. We don't know exactly what yet, but we're starting here.
Thanks for being around for this part.
— Carolin